Showing posts with label Dove and Axe Campaign. Show all posts
Showing posts with label Dove and Axe Campaign. Show all posts

Tuesday, January 5, 2010

Social Awareness Contradiction



I feel that the Dove Campaign for Real Beauty sends a very powerful message to women who do not feel comfortable with their own body, the message is that everyone is beautiful in their own unique way and that they should be respectful and confident of their own body and be happy of what they have.

I think that the Axe Effect Campaign Ads are really funny and it really amuses me how much they would go to just advertise their own product. This ad doesn't really want to make me buy this product because I know that a billion girls running to you when you're wearing axe isn't going to happen in real life. This ad is pretty funny though and it will give you a few chuckles after you watch it.

It's really funny how the Dove Campaign for Real Beauty and the Axe Effect Campaign Ads are made from the same parent company but they are sending a totaly different message but i think that Axe can do what ever they want to advertise their product because if they don't, how will they make money out of it? Dove is sending a great and very meaningful message to the audience which is mostly women that they should respect their body and appearance and they also should realize that they are all beautiful in their own way.